I Buy Art
SaskGalleries is a nonprofit organization focused on supporting, advancing, and fostering the development of commercial art galleries in Saskatchewan that showcase and sell original artworks.
At the start of 2024, the SaskGalleries Board of Directors decided to take a closer look at their audience, and that’s where things got exciting. By conducting a survey and facilitating a focused discussion with the board, we were able to really dig into who these art buyers are. This collaborative process helped us piece together a clear picture of their key traits, which became the foundation for creating personas. These personas weren’t just theoretical—they directly guided how we crafted the campaign to connect with the right audience. This step was vital because it ensured that every creative decision moving forward was rooted in real insight. It felt like the perfect starting point to create something impactful and meaningful. Our research on buyer personas really opened our eyes to the fact that art buyers come from incredibly diverse backgrounds—ranging from local art enthusiasts connected to the community, to high-powered CFOs, to young professionals balancing busy lives and new families. We wanted to capture this diversity and challenge the stereotypes surrounding art collectors.
To bring this vision to life, we cast a variety of individuals who genuinely purchase art. The idea was to show them as they are—authentic and relatable—without pigeonholing anyone into specific categories of art tastes. On the soundstage, we kept the backdrop simple with empty frames to subtly reflect the creative possibilities of art without distraction. Each participant wore their everyday clothes to avoid steering viewers into thinking there’s a "type" of person who buys a certain kind of art. The shoot itself had a relaxed vibe; we encouraged casual conversations and used multiple camera angles to add visual depth and flexibility for social media formats. The key was to create something genuine that resonates with a broad audience, breaking down preconceived notions and making art collecting feel accessible to everyone. Social media was top of mind throughout, so the content was designed to adapt seamlessly to platforms like Instagram and TikTok. By pairing thorough upfront research with outstanding creativity and smart editing, the I Buy Art campaign delivered remarkable results. The videos garnered impressive viewership, and the landing page attracted significant attention. Most importantly, the campaign achieved its primary goal: it brought new customers into galleries and led to an increase in art sales.
I Buy Art
SaskGalleries is a nonprofit organization focused on supporting, advancing, and fostering the development of commercial art galleries in Saskatchewan that showcase and sell original artworks.
At the start of 2024, the SaskGalleries Board of Directors decided to take a closer look at their audience, and that’s where things got exciting. By conducting a survey and facilitating a focused discussion with the board, we were able to really dig into who these art buyers are. This collaborative process helped us piece together a clear picture of their key traits, which became the foundation for creating personas. These personas weren’t just theoretical—they directly guided how we crafted the campaign to connect with the right audience. This step was vital because it ensured that every creative decision moving forward was rooted in real insight. It felt like the perfect starting point to create something impactful and meaningful. Our research on buyer personas really opened our eyes to the fact that art buyers come from incredibly diverse backgrounds—ranging from local art enthusiasts connected to the community, to high-powered CFOs, to young professionals balancing busy lives and new families. We wanted to capture this diversity and challenge the stereotypes surrounding art collectors.
To bring this vision to life, we cast a variety of individuals who genuinely purchase art. The idea was to show them as they are—authentic and relatable—without pigeonholing anyone into specific categories of art tastes. On the soundstage, we kept the backdrop simple with empty frames to subtly reflect the creative possibilities of art without distraction. Each participant wore their everyday clothes to avoid steering viewers into thinking there’s a "type" of person who buys a certain kind of art. The shoot itself had a relaxed vibe; we encouraged casual conversations and used multiple camera angles to add visual depth and flexibility for social media formats. The key was to create something genuine that resonates with a broad audience, breaking down preconceived notions and making art collecting feel accessible to everyone. Social media was top of mind throughout, so the content was designed to adapt seamlessly to platforms like Instagram and TikTok. By pairing thorough upfront research with outstanding creativity and smart editing, the I Buy Art campaign delivered remarkable results. The videos garnered impressive viewership, and the landing page attracted significant attention. Most importantly, the campaign achieved its primary goal: it brought new customers into galleries and led to an increase in art sales.
I Buy Art
SaskGalleries is a nonprofit organization focused on supporting, advancing, and fostering the development of commercial art galleries in Saskatchewan that showcase and sell original artworks.
At the start of 2024, the SaskGalleries Board of Directors decided to take a closer look at their audience, and that’s where things got exciting. By conducting a survey and facilitating a focused discussion with the board, we were able to really dig into who these art buyers are. This collaborative process helped us piece together a clear picture of their key traits, which became the foundation for creating personas. These personas weren’t just theoretical—they directly guided how we crafted the campaign to connect with the right audience. This step was vital because it ensured that every creative decision moving forward was rooted in real insight. It felt like the perfect starting point to create something impactful and meaningful. Our research on buyer personas really opened our eyes to the fact that art buyers come from incredibly diverse backgrounds—ranging from local art enthusiasts connected to the community, to high-powered CFOs, to young professionals balancing busy lives and new families. We wanted to capture this diversity and challenge the stereotypes surrounding art collectors.
To bring this vision to life, we cast a variety of individuals who genuinely purchase art. The idea was to show them as they are—authentic and relatable—without pigeonholing anyone into specific categories of art tastes. On the soundstage, we kept the backdrop simple with empty frames to subtly reflect the creative possibilities of art without distraction. Each participant wore their everyday clothes to avoid steering viewers into thinking there’s a "type" of person who buys a certain kind of art. The shoot itself had a relaxed vibe; we encouraged casual conversations and used multiple camera angles to add visual depth and flexibility for social media formats. The key was to create something genuine that resonates with a broad audience, breaking down preconceived notions and making art collecting feel accessible to everyone. Social media was top of mind throughout, so the content was designed to adapt seamlessly to platforms like Instagram and TikTok. By pairing thorough upfront research with outstanding creativity and smart editing, the I Buy Art campaign delivered remarkable results. The videos garnered impressive viewership, and the landing page attracted significant attention. Most importantly, the campaign achieved its primary goal: it brought new customers into galleries and led to an increase in art sales.
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I Buy Art
SaskGalleries is a nonprofit organization focused on supporting, advancing, and fostering the development of commercial art galleries in Saskatchewan that showcase and sell original artworks.
At the start of 2024, the SaskGalleries Board of Directors decided to take a closer look at their audience, and that’s where things got exciting. By conducting a survey and facilitating a focused discussion with the board, we were able to really dig into who these art buyers are. This collaborative process helped us piece together a clear picture of their key traits, which became the foundation for creating personas. These personas weren’t just theoretical—they directly guided how we crafted the campaign to connect with the right audience. This step was vital because it ensured that every creative decision moving forward was rooted in real insight. It felt like the perfect starting point to create something impactful and meaningful. Our research on buyer personas really opened our eyes to the fact that art buyers come from incredibly diverse backgrounds—ranging from local art enthusiasts connected to the community, to high-powered CFOs, to young professionals balancing busy lives and new families. We wanted to capture this diversity and challenge the stereotypes surrounding art collectors.
To bring this vision to life, we cast a variety of individuals who genuinely purchase art. The idea was to show them as they are—authentic and relatable—without pigeonholing anyone into specific categories of art tastes. On the soundstage, we kept the backdrop simple with empty frames to subtly reflect the creative possibilities of art without distraction. Each participant wore their everyday clothes to avoid steering viewers into thinking there’s a "type" of person who buys a certain kind of art. The shoot itself had a relaxed vibe; we encouraged casual conversations and used multiple camera angles to add visual depth and flexibility for social media formats. The key was to create something genuine that resonates with a broad audience, breaking down preconceived notions and making art collecting feel accessible to everyone. Social media was top of mind throughout, so the content was designed to adapt seamlessly to platforms like Instagram and TikTok. By pairing thorough upfront research with outstanding creativity and smart editing, the I Buy Art campaign delivered remarkable results. The videos garnered impressive viewership, and the landing page attracted significant attention. Most importantly, the campaign achieved its primary goal: it brought new customers into galleries and led to an increase in art sales.
I Buy Art
SaskGalleries is a nonprofit organization focused on supporting, advancing, and fostering the development of commercial art galleries in Saskatchewan that showcase and sell original artworks.
At the start of 2024, the SaskGalleries Board of Directors decided to take a closer look at their audience, and that’s where things got exciting. By conducting a survey and facilitating a focused discussion with the board, we were able to really dig into who these art buyers are. This collaborative process helped us piece together a clear picture of their key traits, which became the foundation for creating personas. These personas weren’t just theoretical—they directly guided how we crafted the campaign to connect with the right audience. This step was vital because it ensured that every creative decision moving forward was rooted in real insight. It felt like the perfect starting point to create something impactful and meaningful. Our research on buyer personas really opened our eyes to the fact that art buyers come from incredibly diverse backgrounds—ranging from local art enthusiasts connected to the community, to high-powered CFOs, to young professionals balancing busy lives and new families. We wanted to capture this diversity and challenge the stereotypes surrounding art collectors.
To bring this vision to life, we cast a variety of individuals who genuinely purchase art. The idea was to show them as they are—authentic and relatable—without pigeonholing anyone into specific categories of art tastes. On the soundstage, we kept the backdrop simple with empty frames to subtly reflect the creative possibilities of art without distraction. Each participant wore their everyday clothes to avoid steering viewers into thinking there’s a "type" of person who buys a certain kind of art. The shoot itself had a relaxed vibe; we encouraged casual conversations and used multiple camera angles to add visual depth and flexibility for social media formats. The key was to create something genuine that resonates with a broad audience, breaking down preconceived notions and making art collecting feel accessible to everyone. Social media was top of mind throughout, so the content was designed to adapt seamlessly to platforms like Instagram and TikTok. By pairing thorough upfront research with outstanding creativity and smart editing, the I Buy Art campaign delivered remarkable results. The videos garnered impressive viewership, and the landing page attracted significant attention. Most importantly, the campaign achieved its primary goal: it brought new customers into galleries and led to an increase in art sales.
I Buy Art
SaskGalleries is a nonprofit organization focused on supporting, advancing, and fostering the development of commercial art galleries in Saskatchewan that showcase and sell original artworks.
At the start of 2024, the SaskGalleries Board of Directors decided to take a closer look at their audience, and that’s where things got exciting. By conducting a survey and facilitating a focused discussion with the board, we were able to really dig into who these art buyers are. This collaborative process helped us piece together a clear picture of their key traits, which became the foundation for creating personas. These personas weren’t just theoretical—they directly guided how we crafted the campaign to connect with the right audience. This step was vital because it ensured that every creative decision moving forward was rooted in real insight. It felt like the perfect starting point to create something impactful and meaningful. Our research on buyer personas really opened our eyes to the fact that art buyers come from incredibly diverse backgrounds—ranging from local art enthusiasts connected to the community, to high-powered CFOs, to young professionals balancing busy lives and new families. We wanted to capture this diversity and challenge the stereotypes surrounding art collectors.
To bring this vision to life, we cast a variety of individuals who genuinely purchase art. The idea was to show them as they are—authentic and relatable—without pigeonholing anyone into specific categories of art tastes. On the soundstage, we kept the backdrop simple with empty frames to subtly reflect the creative possibilities of art without distraction. Each participant wore their everyday clothes to avoid steering viewers into thinking there’s a "type" of person who buys a certain kind of art. The shoot itself had a relaxed vibe; we encouraged casual conversations and used multiple camera angles to add visual depth and flexibility for social media formats. The key was to create something genuine that resonates with a broad audience, breaking down preconceived notions and making art collecting feel accessible to everyone. Social media was top of mind throughout, so the content was designed to adapt seamlessly to platforms like Instagram and TikTok. By pairing thorough upfront research with outstanding creativity and smart editing, the I Buy Art campaign delivered remarkable results. The videos garnered impressive viewership, and the landing page attracted significant attention. Most importantly, the campaign achieved its primary goal: it brought new customers into galleries and led to an increase in art sales.
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I Buy Art
SaskGalleries is a nonprofit organization focused on supporting, advancing, and fostering the development of commercial art galleries in Saskatchewan that showcase and sell original artworks.
At the start of 2024, the SaskGalleries Board of Directors decided to take a closer look at their audience, and that’s where things got exciting. By conducting a survey and facilitating a focused discussion with the board, we were able to really dig into who these art buyers are. This collaborative process helped us piece together a clear picture of their key traits, which became the foundation for creating personas. These personas weren’t just theoretical—they directly guided how we crafted the campaign to connect with the right audience. This step was vital because it ensured that every creative decision moving forward was rooted in real insight. It felt like the perfect starting point to create something impactful and meaningful. Our research on buyer personas really opened our eyes to the fact that art buyers come from incredibly diverse backgrounds—ranging from local art enthusiasts connected to the community, to high-powered CFOs, to young professionals balancing busy lives and new families. We wanted to capture this diversity and challenge the stereotypes surrounding art collectors.
To bring this vision to life, we cast a variety of individuals who genuinely purchase art. The idea was to show them as they are—authentic and relatable—without pigeonholing anyone into specific categories of art tastes. On the soundstage, we kept the backdrop simple with empty frames to subtly reflect the creative possibilities of art without distraction. Each participant wore their everyday clothes to avoid steering viewers into thinking there’s a "type" of person who buys a certain kind of art. The shoot itself had a relaxed vibe; we encouraged casual conversations and used multiple camera angles to add visual depth and flexibility for social media formats. The key was to create something genuine that resonates with a broad audience, breaking down preconceived notions and making art collecting feel accessible to everyone. Social media was top of mind throughout, so the content was designed to adapt seamlessly to platforms like Instagram and TikTok. By pairing thorough upfront research with outstanding creativity and smart editing, the I Buy Art campaign delivered remarkable results. The videos garnered impressive viewership, and the landing page attracted significant attention. Most importantly, the campaign achieved its primary goal: it brought new customers into galleries and led to an increase in art sales.
I Buy Art
SaskGalleries is a nonprofit organization focused on supporting, advancing, and fostering the development of commercial art galleries in Saskatchewan that showcase and sell original artworks.
At the start of 2024, the SaskGalleries Board of Directors decided to take a closer look at their audience, and that’s where things got exciting. By conducting a survey and facilitating a focused discussion with the board, we were able to really dig into who these art buyers are. This collaborative process helped us piece together a clear picture of their key traits, which became the foundation for creating personas. These personas weren’t just theoretical—they directly guided how we crafted the campaign to connect with the right audience. This step was vital because it ensured that every creative decision moving forward was rooted in real insight. It felt like the perfect starting point to create something impactful and meaningful. Our research on buyer personas really opened our eyes to the fact that art buyers come from incredibly diverse backgrounds—ranging from local art enthusiasts connected to the community, to high-powered CFOs, to young professionals balancing busy lives and new families. We wanted to capture this diversity and challenge the stereotypes surrounding art collectors.
To bring this vision to life, we cast a variety of individuals who genuinely purchase art. The idea was to show them as they are—authentic and relatable—without pigeonholing anyone into specific categories of art tastes. On the soundstage, we kept the backdrop simple with empty frames to subtly reflect the creative possibilities of art without distraction. Each participant wore their everyday clothes to avoid steering viewers into thinking there’s a "type" of person who buys a certain kind of art. The shoot itself had a relaxed vibe; we encouraged casual conversations and used multiple camera angles to add visual depth and flexibility for social media formats. The key was to create something genuine that resonates with a broad audience, breaking down preconceived notions and making art collecting feel accessible to everyone. Social media was top of mind throughout, so the content was designed to adapt seamlessly to platforms like Instagram and TikTok. By pairing thorough upfront research with outstanding creativity and smart editing, the I Buy Art campaign delivered remarkable results. The videos garnered impressive viewership, and the landing page attracted significant attention. Most importantly, the campaign achieved its primary goal: it brought new customers into galleries and led to an increase in art sales.
I Buy Art
SaskGalleries is a nonprofit organization focused on supporting, advancing, and fostering the development of commercial art galleries in Saskatchewan that showcase and sell original artworks.
At the start of 2024, the SaskGalleries Board of Directors decided to take a closer look at their audience, and that’s where things got exciting. By conducting a survey and facilitating a focused discussion with the board, we were able to really dig into who these art buyers are. This collaborative process helped us piece together a clear picture of their key traits, which became the foundation for creating personas. These personas weren’t just theoretical—they directly guided how we crafted the campaign to connect with the right audience. This step was vital because it ensured that every creative decision moving forward was rooted in real insight. It felt like the perfect starting point to create something impactful and meaningful. Our research on buyer personas really opened our eyes to the fact that art buyers come from incredibly diverse backgrounds—ranging from local art enthusiasts connected to the community, to high-powered CFOs, to young professionals balancing busy lives and new families. We wanted to capture this diversity and challenge the stereotypes surrounding art collectors.
To bring this vision to life, we cast a variety of individuals who genuinely purchase art. The idea was to show them as they are—authentic and relatable—without pigeonholing anyone into specific categories of art tastes. On the soundstage, we kept the backdrop simple with empty frames to subtly reflect the creative possibilities of art without distraction. Each participant wore their everyday clothes to avoid steering viewers into thinking there’s a "type" of person who buys a certain kind of art. The shoot itself had a relaxed vibe; we encouraged casual conversations and used multiple camera angles to add visual depth and flexibility for social media formats. The key was to create something genuine that resonates with a broad audience, breaking down preconceived notions and making art collecting feel accessible to everyone. Social media was top of mind throughout, so the content was designed to adapt seamlessly to platforms like Instagram and TikTok. By pairing thorough upfront research with outstanding creativity and smart editing, the I Buy Art campaign delivered remarkable results. The videos garnered impressive viewership, and the landing page attracted significant attention. Most importantly, the campaign achieved its primary goal: it brought new customers into galleries and led to an increase in art sales.