Art Now Fine Art Fair
Services
Art Direction
Exhibition Design
Social Media
Year
2023
Client
SaskGalleries
Art Now is an annual fine art exhibition in Saskatchewan that offers commercial galleries a platform to showcase their work in a prestigious setting. As the only event of its kind in the prairie region, it includes highlights such as an opening night reception, artist discussions, family-friendly activities, and more. Art Now had consistently upheld a unique and recognizable visual identity over the years. As it approached its eighth year, we aimed to refresh its branding elements, giving them a modern touch while preserving the essence of Art Now's established identity.
From the beginning, Art Now has championed a family-friendly approach, emphasizing that fine art is for everyone—not just experienced collectors. Staying true to this philosophy, the decision was made to enhance rather than overhaul the core shapes in Art Now’s design. By maintaining their original proportions, these shapes were used thoughtfully to establish clarity and rhythm throughout the visuals. We moved away from white backgrounds, introducing a range of colors from the expanded Art Now palette. The background colors varied based on the type of media, bringing more vibrancy to the designs. This change added dynamic movement and emphasis, making the visuals more engaging and accessible, while staying true to Art Now's mission of welcoming all audiences.
Art Now Fine Art Fair
Services
Art Direction
Exhibition Design
Social Media
Year
2023
Client
SaskGalleries
Art Now is an annual fine art exhibition in Saskatchewan that offers commercial galleries a platform to showcase their work in a prestigious setting. As the only event of its kind in the prairie region, it includes highlights such as an opening night reception, artist discussions, family-friendly activities, and more. Art Now had consistently upheld a unique and recognizable visual identity over the years. As it approached its eighth year, we aimed to refresh its branding elements, giving them a modern touch while preserving the essence of Art Now's established identity.
From the beginning, Art Now has championed a family-friendly approach, emphasizing that fine art is for everyone—not just experienced collectors. Staying true to this philosophy, the decision was made to enhance rather than overhaul the core shapes in Art Now’s design. By maintaining their original proportions, these shapes were used thoughtfully to establish clarity and rhythm throughout the visuals. We moved away from white backgrounds, introducing a range of colors from the expanded Art Now palette. The background colors varied based on the type of media, bringing more vibrancy to the designs. This change added dynamic movement and emphasis, making the visuals more engaging and accessible, while staying true to Art Now's mission of welcoming all audiences.
Art Now Fine Art Fair
Services
Art Direction
Exhibition Design
Social Media
Year
2023
Client
SaskGalleries
Art Now is an annual fine art exhibition in Saskatchewan that offers commercial galleries a platform to showcase their work in a prestigious setting. As the only event of its kind in the prairie region, it includes highlights such as an opening night reception, artist discussions, family-friendly activities, and more. Art Now had consistently upheld a unique and recognizable visual identity over the years. As it approached its eighth year, we aimed to refresh its branding elements, giving them a modern touch while preserving the essence of Art Now's established identity.
From the beginning, Art Now has championed a family-friendly approach, emphasizing that fine art is for everyone—not just experienced collectors. Staying true to this philosophy, the decision was made to enhance rather than overhaul the core shapes in Art Now’s design. By maintaining their original proportions, these shapes were used thoughtfully to establish clarity and rhythm throughout the visuals. We moved away from white backgrounds, introducing a range of colors from the expanded Art Now palette. The background colors varied based on the type of media, bringing more vibrancy to the designs. This change added dynamic movement and emphasis, making the visuals more engaging and accessible, while staying true to Art Now's mission of welcoming all audiences.
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Art Now Fine Art Fair
Services
Art Direction
Exhibition Design
Social Media
Year
2023
Client
SaskGalleries
Art Now is an annual fine art exhibition in Saskatchewan that offers commercial galleries a platform to showcase their work in a prestigious setting. As the only event of its kind in the prairie region, it includes highlights such as an opening night reception, artist discussions, family-friendly activities, and more. Art Now had consistently upheld a unique and recognizable visual identity over the years. As it approached its eighth year, we aimed to refresh its branding elements, giving them a modern touch while preserving the essence of Art Now's established identity.
From the beginning, Art Now has championed a family-friendly approach, emphasizing that fine art is for everyone—not just experienced collectors. Staying true to this philosophy, the decision was made to enhance rather than overhaul the core shapes in Art Now’s design. By maintaining their original proportions, these shapes were used thoughtfully to establish clarity and rhythm throughout the visuals. We moved away from white backgrounds, introducing a range of colors from the expanded Art Now palette. The background colors varied based on the type of media, bringing more vibrancy to the designs. This change added dynamic movement and emphasis, making the visuals more engaging and accessible, while staying true to Art Now's mission of welcoming all audiences.
Art Now Fine Art Fair
Services
Art Direction
Exhibition Design
Social Media
Year
2023
Client
SaskGalleries
Art Now is an annual fine art exhibition in Saskatchewan that offers commercial galleries a platform to showcase their work in a prestigious setting. As the only event of its kind in the prairie region, it includes highlights such as an opening night reception, artist discussions, family-friendly activities, and more. Art Now had consistently upheld a unique and recognizable visual identity over the years. As it approached its eighth year, we aimed to refresh its branding elements, giving them a modern touch while preserving the essence of Art Now's established identity.
From the beginning, Art Now has championed a family-friendly approach, emphasizing that fine art is for everyone—not just experienced collectors. Staying true to this philosophy, the decision was made to enhance rather than overhaul the core shapes in Art Now’s design. By maintaining their original proportions, these shapes were used thoughtfully to establish clarity and rhythm throughout the visuals. We moved away from white backgrounds, introducing a range of colors from the expanded Art Now palette. The background colors varied based on the type of media, bringing more vibrancy to the designs. This change added dynamic movement and emphasis, making the visuals more engaging and accessible, while staying true to Art Now's mission of welcoming all audiences.
Art Now Fine Art Fair
Services
Art Direction
Exhibition Design
Social Media
Year
2023
Client
SaskGalleries
Art Now is an annual fine art exhibition in Saskatchewan that offers commercial galleries a platform to showcase their work in a prestigious setting. As the only event of its kind in the prairie region, it includes highlights such as an opening night reception, artist discussions, family-friendly activities, and more. Art Now had consistently upheld a unique and recognizable visual identity over the years. As it approached its eighth year, we aimed to refresh its branding elements, giving them a modern touch while preserving the essence of Art Now's established identity.
From the beginning, Art Now has championed a family-friendly approach, emphasizing that fine art is for everyone—not just experienced collectors. Staying true to this philosophy, the decision was made to enhance rather than overhaul the core shapes in Art Now’s design. By maintaining their original proportions, these shapes were used thoughtfully to establish clarity and rhythm throughout the visuals. We moved away from white backgrounds, introducing a range of colors from the expanded Art Now palette. The background colors varied based on the type of media, bringing more vibrancy to the designs. This change added dynamic movement and emphasis, making the visuals more engaging and accessible, while staying true to Art Now's mission of welcoming all audiences.
Menu
Close
Art Now Fine Art Fair
Services
Art Direction
Exhibition Design
Social Media
Year
2023
Client
SaskGalleries
Art Now is an annual fine art exhibition in Saskatchewan that offers commercial galleries a platform to showcase their work in a prestigious setting. As the only event of its kind in the prairie region, it includes highlights such as an opening night reception, artist discussions, family-friendly activities, and more. Art Now had consistently upheld a unique and recognizable visual identity over the years. As it approached its eighth year, we aimed to refresh its branding elements, giving them a modern touch while preserving the essence of Art Now's established identity.
From the beginning, Art Now has championed a family-friendly approach, emphasizing that fine art is for everyone—not just experienced collectors. Staying true to this philosophy, the decision was made to enhance rather than overhaul the core shapes in Art Now’s design. By maintaining their original proportions, these shapes were used thoughtfully to establish clarity and rhythm throughout the visuals. We moved away from white backgrounds, introducing a range of colors from the expanded Art Now palette. The background colors varied based on the type of media, bringing more vibrancy to the designs. This change added dynamic movement and emphasis, making the visuals more engaging and accessible, while staying true to Art Now's mission of welcoming all audiences.
Art Now Fine Art Fair
Services
Art Direction
Exhibition Design
Social Media
Year
2023
Client
SaskGalleries
Art Now is an annual fine art exhibition in Saskatchewan that offers commercial galleries a platform to showcase their work in a prestigious setting. As the only event of its kind in the prairie region, it includes highlights such as an opening night reception, artist discussions, family-friendly activities, and more. Art Now had consistently upheld a unique and recognizable visual identity over the years. As it approached its eighth year, we aimed to refresh its branding elements, giving them a modern touch while preserving the essence of Art Now's established identity.
From the beginning, Art Now has championed a family-friendly approach, emphasizing that fine art is for everyone—not just experienced collectors. Staying true to this philosophy, the decision was made to enhance rather than overhaul the core shapes in Art Now’s design. By maintaining their original proportions, these shapes were used thoughtfully to establish clarity and rhythm throughout the visuals. We moved away from white backgrounds, introducing a range of colors from the expanded Art Now palette. The background colors varied based on the type of media, bringing more vibrancy to the designs. This change added dynamic movement and emphasis, making the visuals more engaging and accessible, while staying true to Art Now's mission of welcoming all audiences.
Art Now Fine Art Fair
Services
Art Direction
Exhibition Design
Social Media
Year
2023
Client
SaskGalleries
Art Now is an annual fine art exhibition in Saskatchewan that offers commercial galleries a platform to showcase their work in a prestigious setting. As the only event of its kind in the prairie region, it includes highlights such as an opening night reception, artist discussions, family-friendly activities, and more. Art Now had consistently upheld a unique and recognizable visual identity over the years. As it approached its eighth year, we aimed to refresh its branding elements, giving them a modern touch while preserving the essence of Art Now's established identity.
From the beginning, Art Now has championed a family-friendly approach, emphasizing that fine art is for everyone—not just experienced collectors. Staying true to this philosophy, the decision was made to enhance rather than overhaul the core shapes in Art Now’s design. By maintaining their original proportions, these shapes were used thoughtfully to establish clarity and rhythm throughout the visuals. We moved away from white backgrounds, introducing a range of colors from the expanded Art Now palette. The background colors varied based on the type of media, bringing more vibrancy to the designs. This change added dynamic movement and emphasis, making the visuals more engaging and accessible, while staying true to Art Now's mission of welcoming all audiences.